User Experience Research

This course, offered in the in-service master’s program, provides practice-oriented knowledge to help professionals grasp the fundamentals of User Experience (UX).

since 2020 (once in two years)

Designed specifically for working professionals, this course offers comprehensive training in UX research and user-centered design management. Students will learn essential qualitative and quantitative methods for understanding user experience, techniques for visualizing UX insights, and key principles of user-centered design. It equips students with both quantitative and qualitative skills necessary for effective design management and user studies, preparing them to drive UX innovation in their fields.

  • user inquiry/survey
  • qualitative analysis
  • visualizing user experience
  • quantitative analysis
  • innovation management

Presented in the following are students’ work, showing their ability to manage user experience in real business domains.

User Journey Map and Experience Category of TEX APP
“user journey map” of feeding kids
“Should I have a cup of Starbucks” decision flow chart
“In fact, more men have fixed dress for specific event than women.”
“More women have fear of losing their parking token.”
“Education level does not change users’ understanding of using the automatic payment machine.”

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